Traditional + Digital
Historically, comparing campaign or marketing data across channels has been very difficult. Each channel typically has unique metrics such as open rates for email, gross rating points for radio, or click through rate for paid search and the way consumers interact and respond to each channel vary as well. ClearRTB makes this problem a thing of the past by evaluating all forms of advertising and marketing in a common unified manner so you can finally compare apples to apples.
Marketing metrics are clear as mud. Open rates, click through rates, completion rates, exposure rates, invalid traffic rates, and the list goes on. While all these metrics are intended to help marketers, in reality they simply confuse and obfuscate the primary question. Is your marketing working? At Clear, we focus on answering that question in an easy to understand way.
Most analytics require stalker level tracking. Unfortunately as companies like Apple protect consumer privacy, your so called “analytics” become less and less accurate. Clear on the other hand uses a modern approach called Accrual Basis Analytics. Not only is this modern approach privacy friendly, it is also up to 87% more accurate. With moves like that, your boss will have no choice but to give you that new promotion.
How does Clear compare to Google Analytics?
Google Analytics is great at a lot of things, marketing analytics is not one of them because it does not satisfy boundary conditions. ClearRTB is based on accrual basis analytics which does satisfy boundary conditions.
Is Clear an attribution solution?
No. Attribution solutions rely on stalker like tracking and require businesses to choose inaccurate attribution models which do not satisfy boundary conditions. Moreover, attribution solutions are mainly focused on analyzing the past rather than helping marketers be successful moving forward.
What are the main benefits of Clear?
Marketers can have an incredible impact on the success of a business. Unfortunately many marketing vendors are not aligned in their interested. Clear gives marketers (1) the ability to see the value of their marketing efforts, (2) understand the interaction of their marketing efforts, and (3) take the required actions to outperform their competition.
Can I try Clear for free?
Yes. Anyone can sign up for a free 30 day trail, no credit card required. To get started, simply create an account.
Do you offer a white labeled version?
Unfortunately, we do not. Many of the issues in marketers face are a direct result of the lack of transparency in the advertising and marketing industry. We believe providing a white labeling solution would only hinder efforts to improve transparency in the industry.
How easy is it to get started?
Getting started can be done in less than 30 seconds by creating an account. Of course we are here to help if you have any questions along the way.