Did you know that over 95% of Americans 13 or older listen to some form of audio every day? According to Edison Research the average amount of time Americans spend listening to audio is four hours a day. Shocking, huh? Especially since working remotely is the norm now many people treat audio as their WFH co-worker. They listen to everything from the radio, streaming services like Spotify and Pandora, and podcasts. Luckily we advertise on all of these platforms! This means your ad could be heard by a large number of people daily. Here are five reasons why you should act on the digital audio advertising trend ASAP.
Audio Consumers Have a Larger Attention Span for Audio Ads Than They do on Social Media
When we read our eyes are constantly moving thus gliding right over advertisements most of the time. Think about it: when you’re scrolling through Instagram mindlessly you most likely pass right over the promoted ad that's placed between your friend’s vacation pictures. But our ears can’t move, making them focus solely on the audio playing. Especially when the dialogue is interesting we fall into deep focus that allows us to process every word. If your ad is perfectly crafted (which is why you have Adamatic’s expert writers to help) listeners will process and most importantly remember your ad.
Digital Audio is Incredibly Customizable
A very large perk to digital audio advertising is you can target certain demographics, states, even down to specific zip codes and so much more! When advertising on Facebook or Google shows you a group of people who might be interested in your product. That doesn’t sound very productive in our opinion. When you know who will be listening to your ad you can then customize it to be the perfect fit for your demographic! You know your audience more than anyone, so it would only make sense to tailor your ad to them.
Digital audio provides an immersive experience that can be customized to your target audience. You can choose the music, voiceover, and sound effects that will create the desired effect on your listeners. Here are some examples of customization:
Digital audio plays on emotions:
Digital audio can be used to evoke emotions in listeners, creating a powerful connection between your product and your customers. This method of marketing can be very effective in promoting loyalty to a brand.
It holds more attention:
Digital audio is a more engaging form of marketing than text or video. It can hold a listener’s attention longer, increasing the likelihood that they will remember your product.
Reaches a wider audience:
Digital audio can be accessed by a wider audience than other forms of media. It is available on computers, smartphones, and other devices, making it convenient for listeners to access your content.Additionally, many people prefer to listen to audio content than to read text. Therefore, by using digital audio, you can reach a larger audience with your message. Digital audio can also be a more effective way to communicate than other forms of media. For example, by using digital audio, you can create a more personal connection with your listeners. Additionally, digital audio can be more engaging and entertaining than other forms of media.
Most Importantly, Audio can Lead to Online Shopping (Duh!)
Clearly digital audio is becoming more and more popular, as people increasingly stream audio instead of purchasing CDs or downloading MP3s. This shift presents a unique opportunity for advertisers, who can now reach consumers while they're engaged in other activities.
Streaming audio platforms like Spotify and Pandora offer ad-supported tiers that allow users to listen for free. This means that there are a lot of potential listeners out there, and that brands can reach them while they're in a relaxed state and receptive to advertising messages. Digital audio advertising is still in its early stages, but it's already proving to be effective. A recent study found that listeners who heard an ad on a streaming audio platform were more likely to purchase the product than those who didn't hear the ad. As digital audio continues to grow, it presents a great opportunity for brands to reach consumers in a new and innovative way.
The Future is Digital Audio
Obviously there are many reasons to make digital audio your main form of advertising, but those are our top three. And when you work with Admatic, it makes it all the more easier because we work closely with you to make sure you’re seeing the results you strive for. Don’t wait for your attention span to fade, set up a demo with us today!