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  • Writer's pictureGrayson Gavras

Is My Brand Right for Digital Audio Advertising?

With audio streaming trends on the rise you might be thinking about dipping your toes into the world of digital audio advertising, but wondering if it’ll work for your brand. Let us ask you some questions: are you an ecommerce brand? Then

yes! Are you a brick-and-mortar store? Absolutely! Are you a local dealership? You know it! Are you a small business? Of course!

Digital audio advertising works for everyone

Yes you read that right, it can work for any brand. This is due to digital audio advertising’s hyper-targeting capabilities. If you’re a newly opened restaurant in Chicago you have the capability to advertise to the surrounding zip codes, foodies, and certain ages. Whoever you want in your restaurant, you can target them with ease!

This also applies to nationwide ecommerce businesses. Do you have a new product coming out? Maybe you sell baby strollers all over the U.S. you can target new parents, soon-to-be parents, incomes, or like the restaurant example, whoever you want to know about your newly released product. The targeting capabilities are endless with digital audio advertising.

Audio goes where Google, Facebook, and Instagram can’t

There are millions of Americans commuting somewhere right now. Guess what most of them have with them? That’s right – audio! Your target audience is driving while listening to the radio, streaming services, or podcasts. Between jamming out or listening intently to their favorite podcast, they could be hearing your ad. If you’re only using social forms of advertising your audience isn’t going to scroll through Facebook while driving (we would hope not anyway), meaning they are going to miss your ad on their feed.

The sky's the limit!

While these are just a few reasons you should give digital audio advertising a try, we could go on forever, but then this article would end up being a novel and we don’t have a publisher! In short, everyone is a perfect fit for digital audio advertising. No matter where you are, what you do or sell, Adamatic can help you get great results. Set up a demo with us today to learn even more and start seeing results!

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