The First Five Seconds of Your Ad Are the Most Important

As the world of marketing and advertising continues to evolve, so too do the ways in which companies are reaching their target audiences. Digital audio advertising is one of the most effective and efficient means of marketing in the modern age, and script creation is a vital part of the process.


We like to say ‘never judge a book by its cover’ we all do. The same goes for the opening line of your audio ad. Our team of experts know all the tips and tricks on how to make a stand-out hook to keep your audience engaged and listening. And most importantly, how to give you a creative that stands out.


Listeners judge audio ads based on their opening line, or as we call it – a hook. Even though a hook in a 30 second ad is only about five seconds long, it holds the weight of the rest of your ad. Hooks can be anything from a statement, a question, or a common issue your brand can solve for consumers.


Of course there are other components to a creative, but the hook is your brand’s first impression. Here are some examples our team has written for an at-home boxing workout equipment brand in the past:


Are you tired of running on the treadmill or spending what feels like forever on the elliptical?


Looking for a full-body home workout that doesn’t involve weights, jumping, and overall noise?


In the hooks above you can see these combined questions as well as common issues many have when it comes to exercising. Here is another example of a hook that is a statement as well as a common issue gaming consumers have:


Gamers listen up! You carry your team on your back, but that doesn’t mean it should hurt afterwards.


Just from the first line of all three scripts, these are eye-catching to the brands’ target audience. These were just some of all the great hooks the Adamatic team has written so far.


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